CFP Board adopts set of strategic priorities for the next 5 years

On Behalf of | Aug 27, 2021 | CFP Board

The Certified Financial Planner Board of Standards has developed a set of priorities that will guide its operations for the next five years, according to their press release. The CFP Board announced that the framework for its new strategic plan was adopted by the organization’s Board of Directors.

Five priorities emerged as the cornerstones of the new 2022-2026 plan. They are standards and certification, which involves administering and enforcing certification standards that warrant public trust; access, a push to increase access to financial planners by increasing the number and diversity of CFP professionals; awareness, emphasizing the importance of the CFP certification to consumers and advisers; community and regulatory engagement, which involves advancing the profession of financial planner and influencing policy for the public’s benefit; and workforce, developing a sustainable and diverse pool of financial planners.

“Our new strategic framework takes our commitment to the public several steps forward by doubling down on setting, administering and enforcing certification standards that warrant public trust,” said Douglas S. King, the CFP 2021 Board Chair.. “Just as past strategic plans have led CFP Board to launch important initiatives such as our Public Awareness Campaign and the CFP Board Center for Financial Planning, we look forward to developing bold new initiatives to support our new priorities.”

King said the new plan is an effort to build upon the CFP Board’s current strategic priorities of awareness, access, accountability and authority. The board’s process for developing the latest framework began with a forum of nearly 100 leaders in the financial advice industry. It was followed by roundtable discussions with thought leaders about how to advance the profession, and a survey of CFP professionals on how the CFP Board could make the most impact.

The CFP Board is a non-profit organization that sets and enforces the requirements for certified financial planner certification.

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